- My team and I often walk users through new features, often virtually, and ask for their feedback on what we've not captured or what doesn't align to their operations in reality. They can only call out values but there are other factors they can't really tell — e.g. ease of use, technical capability — not until they use it themselves. Hence, this is not an effective way to test a feature and I do not recommend.
- Users, when given the chance to give a feedback on something, they often try to use that opportunity to tell us all the problems they have, often even telling scenarios and stories where they encountered the issues where our products should have or could have been of help.
- Most times, they can't articulate the solution to their problem, or don't even know the best solution. All they know very profoundly is the problem and how they're working around it.
- Having too many people on a research call or visit often make the user feel special and they most time just say good things not to offend too many people. They say what we want to hear and just a few issues.
- Users loves being heard and this drastically improves loyalty. They feel as though they are part of the product building team.
See next:3D Design Exploration